Even as I write this, I’m scowling at the pathetic excuse of a power cable that’s currently charging my MacBook. It’s ripped, torn, and utterly ragged, an affront to Apple’s philosophy of good, simple design. And it totally happens to every Apple cable I have ever owned, always, which means (by powers of deduction) that actually it’s totally not my fault. Enter Sugru, the magic material that is going to help me to stop my disgraceful habit of throwing away said power cords and grumpily buying a new one, thus hastening the destruction of the universe. Apple might not like this much, but I think it’s thrilling. Also thrilling is Sugru’s own story, which is such a wonderful tale of persistence and grit that it should be required reading for any would-be innovator. Even the introduction is charming: “From “hmm” to “yay” via “eureka” and “wow”.” Read it.
[via Nicolas Roope. Image c/o Sugru]
Whoa, my Apple charging cable also has opened up on the USB end; I didn’t realize that other Apple product owners had a similar issue!
I suppose it’s time for me to add Sugru (mentioned previously on Unconsumption here) to my repair toolkit.
Anyone else have a ripped-open Apple power cord?
Ooh, I need some of this.
That’s pretty sweet but for $20, and you have to use it all in six months… blerg. We also have a shredded cable….
I bought Ryan a Sugru sample pack which wasn’t terribly expensive ($20, maybe?) and he came up with about 10 instant uses for it. He built a custom paint brush holder for his desk and various things like that. He was worried he wouldn’t use it in a timely fashion, but it all went to good use. Since it bonds tightly with plastic, he was able to make little customizations to the pen trays and stuff on his desk and just built it right on top. SO: yeah. You have to use it somewhat quick, but once you get going, it’s easy to think of other things to make. Ryan’s #1 go-to now for everything is Sugru.